Last year, the most popular search terms which brought people to my blog via search engines were:
Gavin Drake Blog
Policing By Consent
This is a sign that social media is only one way of getting the word out about blogs – the fact that people were searching specifically for me and for the blog meant they were hearing about it from other means (word of mouth) and trying to find it.
That doesn’t mean that social media isn’t an essential tool to get the message out. The top referring sites (where people came to my blog from), are: