London Mayor Boris Johnson may yet come to regret getting involved in the decision to pull an advert for the “ex-gay” group the Core Issues Trust after the Court of Appeal today ruled that he should be ordered to give evidence about his role in the decision. The Trust had agreed a contract with Transport […]
Tag: Marketing
The Tesco Hudl: Do they really exist?
I don’t know how Tesco’s highly-rated but super-hidden budget tablets, the Hudl, got their name. But I’m beginning to think that the Hudl doesn’t really exist and that on 1st April 2014, Tesco will announce that we have all fallen for an amazing marketing ploy and that Hudl actually stands for “HaHa U Dozy Loons!” […]
Actions speak louder than words
I have just received two identical letters from my gas and electricity supplier SSE (or, SSE Energy Supply Ltd and Southern Electric Gas Ltd, to give the separate companies their proper legal names). The letters begin: “When it comes to customer service, Southern Electric believe you should be treated as we’d like to be treated […]
Chelsea FC have no place targeting the Black Country
I don’t usually pay much attention to advertising – even though I’ve provided the voice-over in a radio advertising campaign on Beacon, BRMB (both now rebranded Free Radio), WABC and Signal (okay, I was the producer, but it still counts – I’m available for hire as a voice artist!). But I do glance occasionally at […]
Anglican mission agency USPG defends name-change
The chief executive of the Anglican mission agency USPG, the United Society for the Propagation of the Gospel, has issued a strong response to claims that its recent name-change means that it is embarrassed by the gospel. The society announced last month that it would become known as “Us” from November, saying: “The original title […]